Google has developed a new algorithm that will soon rank websites based on user experience. If a website offers a poor user experience then it may show up lower in Google search results.
The new update is called Google Page Experience and it will go beyond how quickly a page loads to judge and rank a website. There are many factors involve in making a good webpage experience such as pop-ups, delays in content appearing, general UI behavior, and more. Google will not be using all of them but it is attempting to quantify some of them.
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